Latitude at Watersound Amenity Association and the Ladies of Latitude are excited to announce Pink-A-Rita 2026, taking place October 16–17! We are committed to giving back —and no one knows how to combine fun and fundraising like our community.
Pink-A-Rita is our premier annual fundraising event hosted by the Lifestyle Team and the Ladies of Latitude and brings residents and local businesses together for an unforgettable weekend while supporting an important cause. Proceeds from this year’s event will help provide critical support for those affected by breast cancer via these local and national organizations: BRA, ForeHer, and METAvivor.
Thanks to the incredible generosity of our sponsors, donors, and participants, more than $30,000 was raised last year for breast cancer charities. This year, we’re planning an even bigger celebration with a fundraising goal of $50,000. The weekend’s events include the Pink-A-Rita Breast Cancer 5k Run/Walk, Golf Cart Parade, Silent Auction & Raffle, Survivor Tent, Recognition Moments, and Friday and Saturday evening celebrations featuring live entertainment. A Sponsors’ Thank You Tent will be available during all events.